How You Win Elections

trumpsandersAt the end of the Democratic primary debate on Univision, Sanders received standing ovation. If Hillary Clinton loses her bid in the Democratic Primary, March 9th at 10:56 PM will have been a defining moment.

Over the past several months, Sanders and Trump have lured the disenfranchised who’ve claimed to have been ignored for years. If Starbucks were a political coffee shop, the aroma of café de’ wizz would be so strong many would cringe. Yet, voters are hooked by the fragrance.

Each candidate targets different groups, but uses the same methodology. Trump’s message rests solely on culprits:  corrupt Washington politicians, outsiders, drug dealers and rapists from Mexico, terrorists from Syria, Islamists who hate America, the Chinese and Japanese. Bernie Sanders has decided to assign all the ills of this world to the financial services sector. To Sanders, Wall Street’s business model is fraud: greed, fraud, dishonesty and arrogance. Wall Street and Washington are filled with “oligarchs” where campaigns are “rigged” and “corrupt.”

In many ways, both Trump and Sanders want to rewrite the rules via political revolution.  One wants to soak the rich with higher taxes to finance a cornucopia of proposals, including free state college tuition for all, expanded Social Security benefits and a major surge in highway and bridge construction to create new jobs. And the other? Well, the other pretty much wants to kill someone, anyone … especially anyone un-American.

We are left with these two nitwits from two reasons: one, each coddles our inner most fears; and secondly, we don’t know the difference. In the movie, The American President, fictional President Andrew Sheppard stated the problem eloquently:

Lewis Rothschild: They don’t have a choice! Bob Rumson is the only one doing the talking! People want leadership, Mr. President, and in the absence of genuine leadership, they’ll listen to anyone who steps up to the microphone. They want leadership. They’re so thirsty for it they’ll crawl through the desert toward a mirage, and when they discover there’s no water, they’ll drink the sand.

President Andrew Shepherd: Lewis, we’ve had presidents who were beloved, who couldn’t find a coherent sentence with two hands and a flashlight. People don’t drink the sand because they’re thirsty. They drink the sand because they don’t know the difference.

I don’t discount America’s problems. We have quite the laundry list. Yet the average voter has little understanding that neither Trump nor Sanders will really help. Borrowing from Sheppard again, I guarantee that whatever your particular problem is, neither Trump nor Sanders is the least bit interested in solving it. They are interested in two things and two things only: making you afraid of it and telling you who’s to blame for it.

That, ladies and gentlemen, is how you win elections.



Categories: Life Lessons, Right Speech, Social Justice

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